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MP3-player demand boosts sales of Taiwan OLED makers PDF Print E-mail
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Wednesday, 16 February 2005
MP3-player demand boosts sales of Taiwan OLED makers
DigiTimes - Taiwan

Surging demand for MP3 players helped organic light-emitting diode (OLED) specialists Univision Technology, RiTdisplay and Lightronik Technology to experience ...
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Last Updated ( Thursday, 17 February 2005 )
LG Unveils Light, Slim MP3 Multimedia Player PDF Print E-mail
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Wednesday, 16 February 2005

LG Unveils Light, Slim MP3 Multimedia Player
Chosun Ilbo - South Korea

LG Electronics on Wednesday unveiled a portable multimedia player for MP3 music and video files. The MF-HE700 has a mass storage hard disc of 20 gigabytes ? enough for more than 30 movie files or 5,000 music files, the company said.

It also has a 2.2-inch color liquid crystal screen and can be used as an ordinary hard disc. No more than 70 millimeters in width, 108 millimeters in length and 22 millimeters in...

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Last Updated ( Sunday, 27 February 2005 )
Walking Tours for the Digital Age: Let Your MP3 Player Show You ... PDF Print E-mail
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Tuesday, 15 February 2005
Walking Tours for the Digital Age: Let Your MP3 Player Show You ...
Yahoo News (press release) - USA

Leave heavy guidebooks at home and don't follow the crowd. AudioTreks(TM) (http://www.audiotreks.com) puts fun and fact-filled walking tours of great neighborhoods onto your MP3 player. In just three easy steps, city visitors can download a tour, put it onto an MP3 player, and embark on a fully guided walk around their destination.

Whether on vacation or on business in a city, visitors can spend a few hours really getting to know a place. Co-founder Andrea Reese said, "AudioTreks tours are like having a knowledgeable friend show you around to all the must-see spots." Partner Geoff Davis added that, "The tours take up little space on your player, and they're easy to stop and start as you go along."
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Last Updated ( Wednesday, 23 February 2005 )
A lesson on how to make a no-frills gadget 'a gift to mankind' PDF Print E-mail
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Tuesday, 15 February 2005
A lesson on how to make a no-frills gadget 'a gift to mankind'
Electric New Paper - Singapore,Singapore

EVER since Apple announced the iPod Shuffle in early January, I have been getting into constant debates with fellow tech journalists.

People either think its brilliant or a lame excuse for a music player.

To me, the Shuffle simply represents a great case study for marketing students.

I am no sales guru, but simple observation yields a few interesting lessons for anyone who wants to sell something.
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Last Updated ( Sunday, 27 February 2005 )
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