'Wearable Electronics'
Rosner introduces a jacket with integrated electronics.

The wearable-electronics-concept is getting through. The very first multimedia - lifestyle- jacket worldwide with a complete integration of electronic functions will be introduced in the market.


Hannover – 10th of March 2005 – The German textile manufacturer Rosner from Bavarian town of Ingolstadt has introduced today its multimedia - lifestyle- jacket at the computer fair CEBIT in Hannover: Functions like “ mobile phoning via bluetooth “ and “mp3player” are built inside the men´s jacket with the name “ mp3blue”. The electronic system is integrated part of the garment. It is used via buttons which are printed on the sleeve. This CEBIT novelty for the technological progressive and fashionable gentleman is limited to 600 units worldwide. Many jackets are already reserved. The very last available units can be obtained ride away in selected retail stores in Germany and Belgium for only a short time.

Since the foundation of the textile company Rosner GmbH & Co in the year 1967, the collections represent personal style, quality and comfortability. The jacket “ mp3blue” is a result of the work of our motivated and high qualified team. It´s aim is to be head of trends and novelties.” Building up on the basis technology of INFINEON Technologies we have managed to develop a product up to market maturity, which combines fashion, fun and function”, says Oliver Stollbrock, director of the department Wearable Electronics at Rosner. The official product presentation will take place at the computer fair CEBIT from 10th to 16th of March 2005 in Hannover.
Mp3blue will be presented as part of the exhibition “future market” in hall 9.

Electrical conductive fabric parts are untouchably sewn in in the multimedia-jacket “ mp3blue”. They connect a compact electrical module with a fabric keyboard at the left sleeve, the headset in the collar as well as the integrated microphone. The module contains an mp3-player with 128 mbyte storage, a bluetooth gateway which steers the mobile phone as well as a storage battery, which provides electricity up to eight hours. As soon as the wearer of the jacket wants to place a call , the jacket becomes a wireless headset and the music will be automatically stopped, when calls are coming in. If you would like to wash the jacket, the electronic unit only has to be taken out of the fixture.

For the year 2007 studies of the venture Development Corporation indicate a turnover of more than 1 billion Euro worldwide for the market “ intelligent textile”.
The now available basic technology will open completely new markets and sales channels , which should be enlarged noticeably in the new founded network between electronic and textile manufacturers.

For queries to rosner:
Oliver Stollbrock, Tel: +49 (0)841-501-148
E-Mail:

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