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"We Don't Have Any Limitations" |
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Friday, 18 February 2005 |
"We
Don't Have Any Limitations"
Techtree.com - India
Any mention of a competing brand makes him hot under the collar.
That's Rajshekhar Bhatt, sales and marketing manager, Creative Labs. Creative
won the User's Choice in sound cards, in both high-end and low-end speakers, and
Editor's Choice Performance awards in sound cards and in low-end speakers - but
no awards for Value.
Techtree: Why is it that though Creative scores high on the user's choice list,
brands like Altec Lansing or Artis end up being purchased? Has it to do with
those brands offering higher value at a particular price point?
Bhatt: Take a two-hour round in Lamington Road; you can't say then that Creative
is not a serious player in MP3 or in speakers. It won't make a difference if you
don't have a full understanding of the speaker market or if you have been
influenced by anyone who has not done his or her homework.
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