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Study: Men Spend More on Video Games Than Music |
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Thursday, 07 April 2005 |
Study: Men Spend More on Video Games Than Music
Reuters
LOS ANGELES (Reuters) - Men spend more money on video games than they do on all
forms of music, research group Nielsen Entertainment said Thursday, lending
credence to a growing belief that video games are displacing other forms of
media for the attention of young men.
Video gaming in general is starting to attract an older audience, with nearly a
quarter of all gamers over age 40, the agency also said.
The interactive unit of Nielsen Entertainment conducted a random survey of 1,500
people in January and February for its report. Nielsen Entertainment, a unit of
VNU NV of the Netherlands, is best known for its benchmark SoundScan music sales
service. Its corporate sibling Nielsen Media Research is the standard for TV
ratings.
For males, Nielsen said, games now rank only behind DVDs as a purchase category,
ahead of CDs, digital downloads and other ways of buying music.
Nielsen also found that 23 percent of gamers own a PC, a gaming console and a
gaming handheld, while 8 percent own all three major game consoles: Sony Corp.'s
PlayStation 2, Microsoft Corp.'s Xbox and Nintendo Co. Ltd.'s GameCube.
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