Sony preps 'iPod killer' - again
Register - London,England,UK

Watch out, Apple - Sony is coming after you. But it's the iPod's market share the Japanese giant wants, not the company itself.

Sony president Kunitake Ando today expressed the consumer electronics firm's confidence that by the end of the year it will bring to market a portable digital music player "much more competitive than the iPod".
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"We have put in place a very aggressive plan to become number one again," he said, according to a number of newswire reports.

Attributing Apple's success to the iPod's ease of use, Ando noted that in order to beat the Mac maker at Sony's own game - it created the personal stereo market with the Walkman, after all - the company must "develop software that makes use of our products more intuitive and simple".

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