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Sony BMG tests technology to limit CD burning |
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Thursday, 02 June 2005 |
Sony BMG tests technology to limit CD burning
Reuters
As part of its mounting U.S. rollout of content-enhanced and copy-protected CDs,
Sony BMG Music Entertainment is testing technology solutions that bar consumers
from making additional copies of burned CD-R discs.
Since March the company has released at least 10 commercial titles -- more than
1 million discs in total -- featuring technology from U.K. anti-piracy
specialist First4Internet that allows consumers to make limited copies of
protected discs, but blocks users from making copies of the copies.
The concept is known as "sterile burning." And in the eyes of Sony BMG
executives, the initiative is central to the industry's efforts to curb casual
CD burning.
"The casual piracy, the school yard piracy, is a huge issue for us," says Thomas
Hesse, president of global digital business for Sony BMG. "Two-thirds of all
piracy comes from ripping and burning CDs, which is why making the CD a secure
format is of the utmost importance."
Names of specific titles carrying the technology were not disclosed. The effort
is not specific to First4Internet. Other Sony BMG partners are expected to begin
commercial trials of sterile burning within the next month.
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