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Singapore's Creative struggles to rival iPod in booming MP3 |
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Monday, 13 June 2005 |
Singapore's Creative struggles to rival iconic iPod in booming MP3 ...
Channel News Asia, Singapore
SINGAPORE: After boldly stating he intended to rival Apple's Steve Jobs as the
world's leading maker of portable music players, Creative Technology founder Sim
Wong Hoo is now facing his toughest challenge, say analysts.
The Singaporean, whose soundcards transformed the home computer into a
mini-entertainment system in the 1980s, remains a long way off leader status in
the booming MP3 market following nearly a year of poorer-than-hoped for sales.
Analysts say that although Creative is still selling millions of portable music
players, profits are slumping as Sim's products remain unable to attain the
"iconic cool" status of Apple's iPod.
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