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Tuesday, 07 June 2005 |
SigmaTel
sets up mainland office
Xinhua -
Beijing,China
BEIJING, June 7 -- SigmaTel Inc, one of the world's leading analogue
intensive, mixed-signal integrated circuit suppliers, has opened its first
office in the Chinese mainland as part of a bid to tap the bonanza in China's
gigantic consumer electronics market.
President and CEO Ron Edgerton opened the office yesterday, in Shenzhen.
Headquartered in the United States, SigmaTel has recently been named among the
25 Breakout Companies of the year by FORTUNE Magazine for its strong financial
performance and healthily growing market.
SigmaTel is a world-leading supplier of single-chip solutions for MP3 players
for decoding digital audio tracks, managing battery power, controlling display
and communicating with a flash memory chip or a very small hard disk drive.
The global MP3 player market has been burgeoning in the past couple of years and
the time is now right for SigmaTel to set up an office here, Edgerton said.
"Shenzhen, and the Pearl River Delta region, is a mainland hotbed for
semiconductor and consumer electronics manufacturing. Many of our customers are
here," he said.
"That explains why we have opened our first office in the mainland here."
He said the new office will make it possible for SigmaTel to get closer to its
growing number of customers in China and offer them better technical support.
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