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Sandisk quickly climbs up music charts |
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Monday, 25 April 2005 |
Sandisk
quickly climbs up music charts
San
Francisco Chronicle - USA
Everyone knows Apple Computer Inc.'s iPod is the king of portable digital
music players.
But who holds the No. 2 spot in the burgeoning U.S. market? According to one
research firm, it's not Sony, Samsung, RCA, Creative Labs or iRiver.
Try Sandisk Corp., a Sunnyvale firm that's mostly known for making flash- memory
cards for digital cameras and handheld computers.
According to the NPD Group, which tracks retail sales in the United States,
Sandisk had 6.2 percent of the digital audio player market in February. Granted,
that was a distant second to Apple, which had a dominating 65.7 percent share of
all digital audio players sold.
And Creative Technologies Ltd. still lays claim to the No. 2 spot worldwide,
arguing that the NPD Group does not track sales from some of its retail
channels, such as online outlets and Wal-Mart Stores Inc., the world's biggest
retailer.
Still, Sandisk's quick rise to second place in January is startling, considering
it began shipping digital audio players only in September. It started selling
players outside the United States earlier this year.
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