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Sandisk and Newscorp put DRM directly into memory cards |
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Tuesday, 15 March 2005 |
Sandisk and Newscorp
put DRM directly into memory cards
Sandisk ( Press Release )
SANDISK AND NDS ANNOUNCE PARTNERSHIP TO DELIVER SECURE
VIDEO/AUDIO CONTENT ON FLASH STORAGE CARDS USED IN MOBILE DEVICES
SanDisk To Integrate Mobile DRM Security Directly
Into Its Line of Flash Storage Cards To Provide Secure Protection Of
High-Quality Content On Mobile Devices
NEW ORLEANS, LA, Mar. 14, 2005 – SanDisk® Corporation (NASDAQ: SNDK), the
leading provider of flash storage cards, and NDS (NASDAQ/Euronext Brussels: NNDS),
a News Corporation company and a leading provider of technology solutions for
digital pay TV and digital content protection for mobile devices, today
announced a long-range partnership to provide an end-to-end solution for
delivering high value video/audio content into SanDisk's new generation of
secure flash storage cards for mobile devices. This will allow mobile network
operators, service and content providers to protect their content property
rights and ensure that consumers gain access to premium content, such as
pay-per-view movies, video clips, digital images, video games, ringtones,
realtones, MP3 music tracks and more on their mobile phone or portable device.
The announcement was made at the CTIA Wireless 2005 trade show where SanDisk is
demonstrating products in Booth #3869.
SanDisk plans to integrate NDS mVideoGuard® Mobile DRM technology directly into
its flash memory cards that are used in a growing range of mobile phones.
mVideoGuard fully complies with the Open Mobile Alliance (OMA) DRM (Digital
Rights Management) standard and lets service providers and mobile network
operators offer revenue-enhancing business opportunities such as content
subscriptions, single purchase, pay-per-time, pay-per-level, gifting, free
preview, pay-per-use and metering functions.
“NDS is a global leader of mobile content protection solutions,” said Eli Harari,
president and CEO of SanDisk. “Integrating their technology with our new
generation of cryptographically secure mobile flash storage cards will provide a
complete end-to-end solution to bring premium entertainment content to consumers
while addressing the security concerns of content providers.”
Dr. Abe Peled, President and CEO of NDS said, “NDS’s Mobile DRM provides the
high security needed by mobile operators to offer strong content protection and
to offer new revenue generating opportunities. This is becoming increasingly
important as service providers and mobile network operators seek to leverage
their distribution capabilities in order to build revenue streams by providing
downloadable content to their handset customers. SanDisk is a leader in the
flash card market and has close relationships with their customers through
retail, handset and mobile network operators.”
Yoram Cedar, Senior Vice President of Engineering and Emerging Markets at
SanDisk said, “Security on the storage card provides several important
advantages. Consumers gain virtually limitless storage capacity and handset
manufacturers are not burdened with the cost of providing large amounts of
embedded storage in the phone. Consumers benefit because as content providers
are assured that their content is secure, they will offer for sale their
high-quality content.”
The market for mobile phones with card slots reflects high growth according to
IDC, whose research shows that 87 million such phones were sold in 2004 and
forecasts that 164 million will be sold worldwide in 2005. Industry sources
indicate that more than 200 new models of mobile handsets to be introduced in
2005 will have a slot for flash storage cards. These new phones will utilize a
variety of card formats, all of which are offered through SanDisk’s mobile
products line.
SanDisk will sample the new flash cards with NDS mVideoGuard Mobile DRM
technology in Q3 and plans to begin production in Q4 2005. Pricing will be
announced at that time.
SanDisk is the original inventor of flash storage cards and is the world’s
largest supplier of flash data storage card products, using its patented,
high-density flash memory and controller technology. SanDisk is headquartered in
Sunnyvale, CA and has operations worldwide, with more than half its sales
outside the U.S.
This press release contains certain forward-looking statements, including
expectations for new product introductions, applications, markets, and customers
that are based on our current expectations and involve numerous risks and
uncertainties that may cause these forward-looking statements to be inaccurate.
Risks that may cause these forward-looking statements to be inaccurate include
among others: we may not be able to successfully integrate the described
technology, if we do integrate the technology, market demand for our products
may grow more slowly than our expectations or there may be a slower adoption
rate for these products in new markets that we are targeting, no security
technology can be guaranteed to be 100% secure, and as such SanDisk cannot
guarantee that data will be secure from unauthorized access, disclosure,
alteration or destruction and the other risks detailed from time-to-time in our
Securities and Exchange Commission filings and reports, including, but not
limited to, Form 10-K and our quarterly reports on Form 10-Q. We do not intend
to update the information contained in this press release.
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Last Updated ( Wednesday, 23 March 2005 )
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