|
Samsung in Desperate Bid for MP3 Clout |
|
|
|
|
Tuesday, 15 February 2005 |
Samsung
in Desperate Bid for MP3 Clout
Chosun Ilbo - South Korea
Samsung Electronics is driving itself crazy with MP3 players, churning out
products on an almost weekly basis in a desperate bid for recognition as a world
leader in the field.
In the U.S., the birthplace of HDD MP3 players, the company has issued a
challenge to Apple while introducing to markets its W900,000 (US$870)
diamond-studded luxury MP3 players.
Explanations vary, but the most common is that the MP3 market's future looks
bright while the popularity of MP3 players among the young -- future consumers
-- could help improve Samsung's corporate image. The domestic MP3 market grew
from 800,000 units in 2003 to 1.8 million units in 2004, and is expected to
total 2.5 million units this year. The global market is expected to grow from
last year's 20 million units to over 30 million this year.
Others say that as more consumers buy MP3 players, the challenge of developing
all-in-one portable digital devices allowing users to play games, watch movies
and receive broadcasts in an age of "convergence" may have provided another
motivation.
But the background to Samsung's MP3 frenzy is best summarized in one word:
pride.
Only registered users can write comments.
Please login or register. Powered by AkoComment 2.0! |
|
Last Updated ( Thursday, 17 February 2005 )
|
