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Podcasters make easy listening |
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Monday, 29 August 2005 |
Podcasters
make easy listening
Financial Times -
London,England,UK
As in cities caround the world, the white headphones of the iPod are a
common sight among Chicago commuters. What has changed for Chicago’s travellers
in the last month, however, is what they can listen to. For those feeling like
they miss out on a bit of local knowledge by not being able to watch the city’s
popular ABC-owned WLS television station during the day, there is now help at
hand. They can listen to the latest television features on their iPods, Apple’s
hugely popular audio devices.
“These people are still overwhelmingly listening to music. But this can get
boring and increasingly they are uploading all kinds of other content on to
their iPods,” says Emily Barr, president and general manager of WLS TV. The
Chicago station broadcasts five and a half hours of news a day, including
features on organic city farming and urban beekeepers. Some of this is
repackaged into podcasts, the easily downloadable audio files that can be
listened to on iPods or other rival players. This is a relatively simple and
cheap exercise given that all the station’s content is already in digital form.
“Chicago’s commuters know the names of our reporters. Podcasts provide another
way to experience us when you are not watching TV,” Ms Barr says.
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