| Podcasters make easy listening |
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| Monday, 29 August 2005 | ||
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Podcasters
make easy listening Financial Times - London,England,UK As in cities caround the world, the white headphones of the iPod are a common sight among Chicago commuters. What has changed for Chicago’s travellers in the last month, however, is what they can listen to. For those feeling like they miss out on a bit of local knowledge by not being able to watch the city’s popular ABC-owned WLS television station during the day, there is now help at hand. They can listen to the latest television features on their iPods, Apple’s hugely popular audio devices. “These people are still overwhelmingly listening to music. But this can get boring and increasingly they are uploading all kinds of other content on to their iPods,” says Emily Barr, president and general manager of WLS TV. The Chicago station broadcasts five and a half hours of news a day, including features on organic city farming and urban beekeepers. Some of this is repackaged into podcasts, the easily downloadable audio files that can be listened to on iPods or other rival players. This is a relatively simple and cheap exercise given that all the station’s content is already in digital form. “Chicago’s commuters know the names of our reporters. Podcasts provide another way to experience us when you are not watching TV,” Ms Barr says.
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