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Friday, 18 February 2005 |
Panasonic sets goal of overtaking Sony
Bangkok Post, Thailand
Chiang Mai _ The local distributor of Panasonic has set a goal to overtake Sony
as the leader in Thailand's fast-growing market for digital still and video
cameras over the next three years.
The target is consistent with the global strategy of Japan's Matsushita Corp,
the parent of Panasonic, to introduce five new models of digital video cameras
to meet the needs of various market segments and lifestyles, said said Yoshihisa
Maenaka, the sales and marketing director of Panasonic Siew Sales (Thailand) Co.
The new products are expected to help increase the market share of Panasonic
digital video cameras to 30%, valued at 840 million baht, of the estimated total
market size of 140,000 units this year. The company is seeking a share of 35-40%
within three years.
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