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Middle-standing MP3 Player Makers Expand Market Into China |
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Friday, 05 August 2005 |
Middle-standing MP3 Player Makers Expand Market Into China
Etnews - Seoul,South Korea
Domestic middle-standing MP3 player makers are breaking into the market
in China via indirect channels like OEM or ODM supply, as they find it to be
difficult to join the market directly.
According to industry sources, MP3 player makers such as MPio, S-CAM and Hyunwon
have sealed contracts with local companies to supply MP3 players on OEM or ODM
basis. Industry observers anticipate that other MP3 player firms will follow
their suit, since a considerable number of Chinese enterprises are seeking to
build partnership relations with them.
MPio has reportedly signed a contract with a leading consumer electronics
appliance maker in China to supply its MP3 players, beginning in this month.
Under the arrangement, MPio will provide the Chinese partner with 200,000 units
of MP3 gadgets by the end of this year and 1 million units next year. Depending
on response of local consumers, however, MPio will supply 600,000 units this
year and 2 million units next year.
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