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MP3 Maker Hoists Taegukgi in Battle with Apple |
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Tuesday, 01 March 2005 |
MP3
Maker Hoists Taegukgi in Battle with Apple
Chosun Ilbo - South Korea
As Apple Korea hits the market with new products and drastically
slashed prices, local firms are busy formulating responses including “patriotic”
marketing. In a newspaper advertisement marking the March 1 Independence
Movement Day on Tuesday, Reigncom asks, “Does shouting ‘mansei’ buck-naked make
Korea independent? U.S. firms are sweeping up most of the world’s HDD-type MP3
player market... As a sovereign MP3 state, we could not simply sit back and
watch.”
Under the image of a Korean flag, it goes on, “After spending countless nights
in the research room, we’ve finally produced a precious son for the world
market... There will be many difficulties, but we are not afraid.” Reigncom
declared itself determined to face Apple’s offensive, saying, “We are the
descendents of martyrs who braved bullets and swords to bring about independence
to the cry of ‘mansei.'”
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Last Updated ( Tuesday, 01 March 2005 )
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