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MP3 Businesses in Cross-Marketing Bonanza |
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Tuesday, 21 June 2005 |
MP3
Businesses in Cross-Marketing Bonanza
Chosun Ilbo - Seoul,South Korea
With the
summer vacation just a month away, MP3 player makers are joining hands with
various other industries as they vie to provide beachside portable entertainment
to customers in an increasingly crowded market.
Reigncom, the leader in domestic MP3 player market, has formed a strategic
alliance with Coca Cola and is offering free music streaming and downloads from
online music site “Funcake.” Customers can accumulate points with every purchase
of a Coca Cola product that allow them to download music files or get discounts
on Reigncom’s iRiver players. Also, new iRiver players will come with
promotional videos of the Tim-Rice-Elton John version of “Aida” and posters for
the musical will adorn all iRiver zones nationwide.
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