|
Livin' a "Bratz-y" lifestyle |
|
|
|
|
Monday, 21 February 2005 |
Livin'
a "Bratz-y" lifestyle
CNN International
- USA
Toymaker MGA Entertainment is getting very "Bratz"-y lately.
The closely held, Calif.-based company is already the proud owner of the hugely
popular best-selling dolls called "Bratz."
Now the company is taking their fashionista attitude and incorporating it into a
new line of Bratz home decor, consumer electronics and sporting goods.
"Our goal is to grow both horizontally and vertically," MGA chief executive
Isaac Larian told CNN/Money, who predicts that by the end of 2007, the company's
non-toy business will surpass its toy business in terms of total product
offerings.
To that end, MGA this year is delving deeper into non-toy related categories
while it still nurtures and expands its flagship five-year old Bratz brand.
Bratz fans this year and look forward to everything from a lipstick-shaped MP3
player to a Bratz-inspired video camera and a TV with a built-in DVD player, all
of which were displayed at the American International Toy Fair this weekend in
New York.
Only registered users can write comments.
Please login or register. Powered by AkoComment 2.0! |
|
Last Updated ( Tuesday, 22 February 2005 )
|
