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Korean firms wax patriotic in ads |
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Tuesday, 01 March 2005 |
Korean firms wax patriotic in ads
Joongang Ilbo, South Korea
Companies appealed to Koreans' sense of patriotism yesterday, Independence
Movement Day, in asking them to buy their products.
Reigncom, an MP3 player maker, raised the specter of an American invader in its
ads: "Will cheering for independence make you independent? Korean researchers
have spent their nights in our labs to help Korea become a leading country for
flash-memory MP3 players, but an American company is dominating the hard-disk
MP3 player market and is now seeking to take over our realm.
"We are the descendants of those that stood up against Japanese colonial rule to
achieve independence," the ad concludes. A large Korean flag was placed the top
of the ad.
A Reigncom official said the company is on the offensive because Apple recently
began selling its flash memory-based iPod Shuffle in Korea and lowered prices of
its iPod on Feb. 25.
Companies also used the renewed controversy over the island of Tokto, which
Japan claims as its own, in its advertisements.
In its ad, KTF, a mobile service provider, shows a bird's-eye view of Tokto with
a Korean flag superimposed on it. "Japanese cell phones work on Japanese
territory, and Korean cell phones work on Korean territory," the ad says, noting
that KTF service is available there.
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Last Updated ( Tuesday, 01 March 2005 )
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