| Hollywood Eyes Avalanche for MP3 Distribution |
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| Tuesday, 05 July 2005 | ||
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Hollywood
Eyes Avalanche for MP3 Distribution TechNewsWorld - Sherman Oaks,CA,USA Microsoft's Avalanche technology encloses the entire digital film, or song, in each bit that is transferred -- akin roughly to the way DNA in cells in the human body contains all the information about that person's hereditary makeup. Software engineers at Microsoft's Latest News about Microsoft laboratory in Cambridge, England, have developed a new, proprietary peer-to-peer (P2P) technology that is being eyed by Hollywood producers as a potential distribution channel for their content. Code-named "Avalanche," the product is said by Microsoft to be a safer alternative to BitTorrent, another P2P tool, as it divides digital files into smaller chunks, making it easier to download movies and music in the MP3 Latest News about MP3 format. According to Peter Key, director of the networking and systems group at Microsoft in the U.K., speaking during a recent "open day" at the company's facility in Cambridge, the so-called Silicon Valley of Europe, the technology reduces the bottlenecks inherent in most digital music and movie downloading systems.
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