|
Finding Profits In Podcasting |
|
|
|
|
Saturday, 27 August 2005 |
Finding
Profits In Podcasting
InformationWeek -
Manhasset,NY,USA
Podcasting's origin is in Web radio and audio blogs. Now companies like
IBM, Oracle, and Purina are using podcasting to hawk their wares, and Absolut
Spirits is placing ads within podcasts.
It wasn't long ago that podcasting was a fringe medium known only to aficionados
of Web radio and audio blogs. But in just a few months, podcasting has jumped
onto the leading edge of tech pop culture. Its advancement isn't lost on
businesses, which are rapidly morphing podcasting into a vehicle for marketing
and communications.
Podcasting can reach very targeted audiences or large masses of people, without
costing them a penny to listen. Oracle is among the latest companies to embrace
podcasting, which is the act of publishing digital-audio broadcasts to MP3
players such as Apple Computer's iPod and the Dell Jukebox via the Internet.
Oracle, which began offering podcasts from its Web site in May, now envisions
technologists donning earphones as they traverse its Oracle OpenWorld conference
next month. Oracle will publish two 10- to 20-minute podcasts daily during its
user conference on subjects such as middleware, applications, databases, and
grid technologies, designed for the ears of the software developers and database
administrators who buy its products.
Only registered users can write comments.
Please login or register. Powered by AkoComment 2.0! |
