| Demand for MP3 players in Germany rises by 44 percent |
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| Tuesday, 19 July 2005 | ||
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Demand for MP3
players in Germany rises by 44 percent Heise Online - Hannover,Germany In 2005, the number of MP3 players sold in Germany is to rise by 44 percent to 4.6 million units according to industry association Bitkom. The lobby group for the IT sector, telecommunications, new media believes these players are "ideal interfaces between the digital world of computers and home entertainment electronics.” Lower prices, better design, and expanded features are to give the market for mobile entertainment devices a "boost.” Bitkom expects sales of MP3 players to increase by 45 percent to 434 million euros in Germany. Last year, manufacturers posted just under 300 million euros in sales, with 3.2 million units sold in Germany. The industry association gets its statistics from a study of the development of digital home entertainment electronics conducted by the European Information Technology Observatory (EITO).
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