| Creative Technology CEO: No Backing Down in MP3 War with Apple |
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| Sunday, 03 July 2005 | ||
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Creative
Technology CEO: No Backing Down in MP3 War with Apple NewsFactor Network - Woodland Hills,CA,USA Creative Technology's MP3 players, sold under the MuVo and Zen brands, are a distant No. 2 to Apple's iPod players. But other players, such as South Korea's Samsung and Japan's Sony, are also battling for a slice of the market. Singapore's Nasdaq-listed Creative Technology Ltd. said Friday it will keep battling industry leader Apple Computer Inc. Latest News about Apple Computer in the increasingly crowded MP3 Latest News about MP3 market, and has no intention of shifting its business focus. Creative will "stay focused" on its business and intends to "fight this war we are facing now," said its chief executive, Sim Wong Hoo. The consumer-electronics maker said Monday said it expects revenue for the quarter ending June 30 to rise 50 percent from the same period a year earlier to about US$300 million. It had earlier projected a 65 percent to 80 percent increase.
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