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Creative Introduces New Zen Micro 4GB MP3 ... |
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Tuesday, 01 March 2005 |
Creative Introduces New Zen Micro 4GB MP3 ...
PRNewswire
Creative Announces New Pricing for Its Award-Winning Zen Micro 5GB MP3 Player at
$229.99 and Its New 6GB Zen Micro at $249.99
MILPITAS, Calif., March 1 /PRNewswire-FirstCall/ -- Creative
(Nasdaq: CREAF), a worldwide leader in digital entertainment products, today
announced incredible new pricing for the U.S. market for its family of
award-winning Zen Micro MP3 players. Its new Zen Micro 4GB MP3 player is
priced at a market leading US$179.99 after a $20 mail-in rebate, the Zen Micro
5GB MP3 player at $229.99, and the Zen Micro 6GB at $249.99.
"Clearly with the success of the Zen Micro and our shipment of more than
two million MP3 players last holiday season, we have gained huge momentum and
are putting our competitors on the defensive," said Sim Wong Hoo, chairman and
CEO of Creative. "We can further drive our momentum by dropping the price of
our Zen Micro MP3 players. With the introduction of the Zen Micro 4GB MP3
player at the incredibly low price of only $179, we offer superior features
and more than twice the song capacity of the 4GB iPod mini at a substantially
better price. In addition, we offer the Zen Micro in 10 different colors,
giving consumers a wide range of choices, from red, light or dark blue, orange
or green, to pink, purple, silver, black and white."
Winner of the "Best of DigitalLife 2004" and "Editor's Choice" awards from
CNET, Computer Shopper, PC Magazine and LAPTOP magazine, the Zen Micro is now
available in different capacities without compromising any features. The Zen
Micro 4GB MP3 player can hold up to 2,000 WMA songs; the Zen Micro 5GB MP3
player can carry up to 2,500 songs; and the Zen Micro 6GB stores up to
3,000 songs. The Zen Micro family supports a wide variety of music
subscription or download services such as Napster To Go, Napster, MSN Music,
MusicMatch and the Wal-Mart Music Store.
The Power of Zen Micro
Every Zen Micro player features:
-- MP3 and WMA and Music Subscription Service Support -- The Zen Micro
lets the listener choose MP3 or WMA music, ripped from CDs or
downloaded from online music sites;
-- Micro-sized -- At only 3.3" tall, the Zen Micro is small yet powerful;
-- Curved to fit -- Nestles in the palm of your hand and slides smoothly
into your pocket;
-- Mesmerizing blue glow -- Luminescent blue glow comes alive with a
single touch;
-- 10 electrifying colors -- A full spectrum of vibrant colors to suit
every style and personality;
-- Up to 12-hour battery life -- Enjoy your music all day long on a single
charge;
-- Removable, rechargeable battery -- Unique ability to extend playtime by
another 12 hours with a spare battery;
-- FM radio and recorder -- Listen to and record crystal-clear FM radio
with 32 preset station settings;
-- Voice recorder -- Use the built-in microphone for voice recording;
-- Vertical Touch Pad control -- Touch-sensitive controls and intuitive
vertical scrolling for easy navigation;
-- Access over two million downloadable songs - Choose from the widest
selection of downloadable songs on the Internet through MSN Music and
other Zen-supported music services, such as Napster, MusicMatch, and
the Wal-Mart music download store.
Pricing and Availability
The Creative Zen Micro 4 GB and Zen Micro 6GB MP3 players can be
preordered now on
http://www.us.creative.com. The new Zen Micro 4GB MP3 player is
priced at a market leading US$179.99 after a $20 mail in rebate from the
suggested retail price of $199.99. The Zen Micro 5GB MP3 player is priced at
$229.99 and the Zen Micro 6GB is priced at $249.99. For more information
about Creative's family of flash, micro drive and hard drive MP3 players,
ranging from the 64MB MuVo to the 60GB Zen Xtra and the 20GB Zen Portable
Media Center, visit
http://www.us.creative.com.
About Creative
Creative is a worldwide leader in digital entertainment products for PC
users. Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the PC
platform with products like its highly acclaimed MuVo(R) and Zen portable
audio players. Creative's innovative hardware, proprietary technology,
applications and services leverage the Internet, enabling consumers to
experience high-quality digital entertainment -- anytime, anywhere.
NOTE: This announcement relates to products launched in the United
States. The product names, prices and availability are subject to change
without notice and may differ elsewhere in the world according to local
factors and requirements. MuVo and Sound Blaster are registered trademarks of
Creative Technology Ltd. in the United States and other countries. All other
brand names are trademarks of their respective owners.
SOURCE Creative Technology Ltd.
Web Site:
http://www.creative.com
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Last Updated ( Tuesday, 01 March 2005 )
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