Company offering literature for the ears faces new challenges PDF Print E-mail
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Monday, 01 August 2005
Company offering literature for the ears faces new challenges
philly.com, PA

NEWARK, N.J. - While she works, Mary Lou Kalbow likes to listen to books by Janet Evanovich, Jonathan Kellerman and James Patterson on her portable MP3 player.

Call it the modern-day version of books on tapes. A growing number of book enthusiasts like Kalbow are downloading their favorite authors onto their MP3 players and i-Pods.

"I like to be entertained. Mystery, action, a love story. Something that keeps me on the edge of my seat," said Kalbow, 52, a massage therapist who started listening to books while driving a five-hour rural postal route in Minnesota about five years ago.

Kalbow downloads her books through Audible Inc., a pioneer in the listenable literature business for years. While sales are still strong, Audible could soon face stiff competition from larger Web-based companies, including Amazon.com, a former business partner that plans to launch its own audio book store.

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