CES Wrap-up: Less is More With Next-Gen MP3 Players ...
PC World Online   Sat Jan 8 21:37:00 EST 2005

Portable audio player manufacturers bet on smaller, simpler devices in an effort to unseat Apple's IPod.

Tom Maineli, PC World
Saturday, January 08, 2005

LAS VEGAS--MP3 players with giant-sized hard drives are so last Christmas. People want smaller, simpler players and need just a fraction of the storage Apple's popular 20GB IPod offers. That's the tune a growing number of manufacturers are singing here at the 2005 International Consumer Electronics Show, and they're backing it up with a slew of slick new players using 5GB and smaller drives.

"We think 5GB is the sweet spot," says Zach Hill, director of marketing at IRiver, which introduced its colorful new $280 H10 player at the show this week.

While certainly some music fans can fill up a 20GB (or larger) drive, the average non-techie doesn't have enough digital music to fill even a 5GB drive, he says. Those buyers would rather have a smaller player that's easier to use.
 

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