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Buyers said to favour a la carte music in 05 |
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Monday, 14 February 2005 |
Buyers said to favour a la carte music in 05
Register - London,England,UK
Napster and co. will have to work much harder if they're to convince music
buyers that subscription services are worth the money.
That's the conclusion of research conducted by market watcher Parks Associates.
Its Global Digital Living survey reveals that only eight per cent of people who
own MP3 players and possess an Internet connection are likely to use a music
subscription service this year.
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By contrast, around 40 per cent said they are likely to buy songs on a one-off
basis.
"Consumers either do not fully grasp the value of a subscription
'all-you-can-eat' service, or they simply don't want it," said Parks research
director John Barrett.
There can be a financial benefit to the subscription services, if you download
enough content, but the fundamental barrier appears the rental element - users
don't own the music they download. Stop paying Napster, Virgin or whoever, and
your downloads immediately become unplayable.Only registered users can write comments.
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Last Updated ( Sunday, 27 February 2005 )
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