Business Podcasting Is Taking Off
WebProNews - Lexington,KY,USA

It's been interesting reading some of the reactions by business bloggers to General Motors' first experiment with podcasting last week.

This Technorati list has lots of blog commentaries, mostly positive, although most don't discuss the podcasts from the specific communication point of view.

Quick recap: GM produced two MP3 files that they mentioned in a post last Thursday relating to new-model car launches at the Chicago Auto Show. Both files were made available via an RSS feed from the GM Fastlane Blog. And both audio files were the sound portion of audio-visual webcasts, ie, not audio shows produced specifically for podcasting.

Among the bloggers whose posts I read, I saw that Christopher Carfi gives it a big thumbs down. My colleague (and fellow podcaster) Shel Holtz says the podcast is a bust. In contrast, Steve Rubel sees it as more innovation from GM. Jon Froda likes the fact that GM experiments. That's how I see it, too - while it does remain to be seen how successful this will be (it was only last week!), GM has taken a great step forward with this experiment in trying out the medium.

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