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Bridge Study Shows MP3 Owners Still Love Radio |
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Tuesday, 24 May 2005 |
Bridge
Study Shows MP3 Owners Still Love Radio
Billboard Radio Monitor - New York,NY,USA
After tracking 3,000 radio listeners for three months, Bridge Ratings &
Research has come up with a series of findings about those who also have
purchased an iPod or other MP3 player.
Foremost, among new owners of MP3 players, use is extremely high and their time
spent with radio plummets, especially among those under 24 years old. However,
as time passes, Bridge says, their time spent with radio begins to increase.
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