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Big Mac, fries and an MP3? |
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Wednesday, 25 May 2005 |
Big Mac, fries
and an MP3?
CNN -
USA
NEW YORK (CNN/Money) - 'Would you like a ring tone with that?'
This may become the new customer service catchphrase as McDonald's hopes to reel
in the young and tech-savvy with Blaze Net, which allows customers to buy music
mobile-phone ring tones, print digital photographs and surf the Internet,
according to a report published Wednesday.
The fast-food chain began pilot testing the new ATM-style device May 16 at its
new flagship restaurant near the Oakbrook Center shopping mall in Oak Brook,
Ill., the Chicago Tribune said. But a spokesman wouldn't say how many
restaurants will add Blaze Net.
"It is clearly unique and not a traditional restaurant," Bill Whitman, a
McDonald's spokesman, told the newspaper. "But it is a peek at the future of
McDonald's through the use of technology, innovative design and contemporary
space."
The test is expected to be expanded once the initial 60-to-90-day trial period
is completed, the report said.
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