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BT takes on iPod with new mobile service |
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Tuesday, 21 June 2005 |
BT
takes on iPod with new mobile service
The Observer - UK
Telecoms giant BT is take on Apple for a share of the multi-billion pound music
download market.
It will launch a new service tomorrow enabling mobile phone users to listen to
50 radio stations over their handsets, and download tracks for a small fee.
The initiative, in partnership with radio group UBC Media, is one of the most
ambitious since BT re-entered the mobile market. Users will also be able to
pause, rewind and record live radio shows.
BT Livetime will be launched tomorrow as a pilot with Virgin Mobile but it is
likely to be extended to other networks. Other services will include music
videos and live TV news and sports coverage, for which BT has already signed
deals with Sky News and Sky Sports News.
BT demerged its mobile arm, 02, several years ago as part of a debt reduction
programme, but it offers mobile services via other operators. The launch of its
latest service illustrates the dramatic speed of convergence between the
telecoms and media industries, which many observers expect to usher in a new era
of growth for mobile phones.
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