| Australia - Finally, Apple's iTunes arrives |
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| Monday, 02 May 2005 | ||
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Finally, Apple's iTunes arrives Australian, Australia Sometime in the next few weeks, Apple Computer will finally unveil the local version of its hugely successful iTunes website. It's been a long wait; iTunes launched mid-2003 in the US. The local version is likely to set a rocket under demand for digital music downloads and help shape the sector for years to come. When it launched - after a lengthy delay - in Europe last year the iTunes site shot to number one. Music sales in Australia are about $1 billion a year, but less than 0.01 per cent of sales are online. In the US, where iTunes has been in operation for two years, it is 2 per cent and rising. But, far from being worried about the marquee name in digital music arriving, iTunes competitors are almost begging for the Australian site to be unveiled. Yesterday, the head of Telstra's BigPond internet arm, Justin Milne issued this plea: "BigPond Music is as eager as everyone else to see them launch in Australia. It will be good for the legal music download industry as a whole because the more competition, the better."
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