|
An Addictive Taste of iPod |
|
|
|
|
Tuesday, 22 March 2005 |
An Addictive Taste of
iPod
Motley Fool -
USA
It occurred to me last week, as I inserted the earbuds and cued up a trip to my
own little world. Apple's (Nasdaq: AAPL) iPod Shuffle is the musical equivalent
of a gateway drug. It all starts out innocently and before you know it, you're
hooked and searching for the next rush.
Don't worry, I'm well aware that drugs are a terrible and debilitating habit. I
allow myself to joke about this because iPod addiction is a far cleaner habit,
the only side effects of which are depreciating assets in the ol' checking
account or, possibly, hearing damage at some later point in life. (An addict, of
course, generally overlooks these kinds of concerns.)
I had implied the same concept when I first wrote a Take several weeks ago about
lower-priced iPods, including the Shuffle. The lower the price point, the easier
it is to funnel more users into the fold, which in effect escalates into a
world-class jones. It's hard to argue the strength of that strategy.
And of course, there was my foray into the open-air market that is the Apple
Store. I got crushed in the glassy-eyed, glo-sticked madness in a melee that was
reminiscent of a rave. (Just kidding, I wouldn't go that far, but it's quite the
image, isn't it?)
Only registered users can write comments.
Please login or register. Powered by AkoComment 2.0! |
|
Last Updated ( Wednesday, 23 March 2005 )
|
