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A new way to fund radio broadcasting - MP3 downloads |
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Friday, 18 February 2005 |
A
new way to fund radio broadcasting - MP3 downloads
Wired - USA
The first step has seen MotorFM, launched Feb. 1, abandon on-air
commercials in favor of generating revenue from MP3 downloads and targeted
sponsoring of its programming. The next step will be streaming audio directly to
3G cell phones and letting listeners pay for downloads by SMS text message.
MotorFM grew out of the Motor record label, which introduced Germany to Eminem,
and introduced the world to the Teutonic heavy-metal mongers Rammstein.
Focusing on hip alternative rock and electronic music, the station was founded
by three former music executives who profess a real love and knowledge of music:
Tim Renner and Markus Kuehn both worked in senior positions at Universal Music,
and Mona Rübenstein founded MTV Germany.
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