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A lesson on how to make a no-frills gadget 'a gift to mankind' |
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Tuesday, 15 February 2005 |
A lesson on
how to make a no-frills gadget 'a gift to mankind'
Electric New Paper - Singapore,Singapore
EVER since Apple announced the iPod Shuffle in early January, I have been
getting into constant debates with fellow tech journalists.
People either think its brilliant or a lame excuse for a music player.
To me, the Shuffle simply represents a great case study for marketing students.
I am no sales guru, but simple observation yields a few interesting lessons for
anyone who wants to sell something.
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Last Updated ( Sunday, 27 February 2005 )
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